Marketing

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges which satisfy individual and organizational objectives.

 

Marketing is the central component of any sales effort, as it determines how an audience perceives a product or service. A well-defined marketing strategy addresses four essential elements: product, price, promotion, and distribution in order to create and sustain the brand image of a service or product in the marketplace. A successful marketing strategy must account for the changing needs of customers and be consistent with social trends, cultural forces, and the effects that these factors have on consumers.

 

Strategies and Tools

 

KB Consultants works closely with our clients to determine their desired market positioning and the most effective promotional strategies for sustaining and improving these positions. We support the tenet that customer satisfaction is the most effective means of attaining and maintaining a competitive advantage, as well as of achieving company objectives over time. KB Consultants focuses on creating a premium, exclusive image for each client; increased awareness and demand are the result.

Working in conjunction with clients, KB Consultants will:

 

•         Identify the client's desired target markets and develop, enhance and advise on the image to best reach that market

•         Advise on advertising messages and media placement in print, television, radio and internet outlets; coordinate advertisements with graphic designers and photographers

•         Compile and/or update brochures and profile literature

•         Strategize and develop a calendar of promotional events

•         Develop sponsorships of community events

•         Create special event packages

•         Develop and promote special events: dinners, competitions, seminars, and strategic alliances with business and trade publications

•         Organize and execute large events: fundraisers (over 500 attendees) and CEO/business roundtables (over 500 attendees)

•         Develop and promote large-scale public events (over 25,000 attendees):

•         Develop budgets

•         Execute sponsorships

•         Institute publicity, advertising, and entertainment campaigns

•         Coordinate logistics for the day of the event

•         Create marketing opportunities for participants, and assist participants in maximizing the impact of business involvement

•         Create invitations and programs for special events, celebrations, and promotions

Develop and implement collaborative, cross marketing opportunities with appropriate partners who target consistent demographic market segments, thus reinforcing a client's brand image