Public Relations & Media Training

The successful interplay between marketing and public relations enhances the public’s positive perception of a company, person, or product. Public relations strategies build and maintain a specific image and reputation. The goal of public relations is to persuade an audience to react positively to an image which corresponds to a company’s marketing objective.

 

At KB Consultants, our executive team works to develop and promote the reputations, images, and public perceptions of our clients.  To do so, we generate and distribute press releases, press kits and creative mailers, media advisories and announcements, mat stories/photos, opinion editorials and letters to the editor, audio and video news releases, press conferences and special events, sponsorship opportunities, and newsletters.

 

The successes that surround KB Consultants may be attributed to the strong emphasis on integrity within dealings and the formation of strategic relationships with members of the media. KB Consultants recognizes the importance of supporting clients in building relationships with editors and reporters.  We also provide clients with extensive media training in order to promote the brand and image in the best light possible.

 

Not only does KB Consultants acquire publicity and attention for our clients, but we also provide services in crisis management to control the potential effects of negative publicity. The development of these specialized crisis communication plans is grounded in a thorough understanding of the legal and governmental intricacies of all stakeholders involved to protect the client's public image and vital assets.

Strategies and Tools

•         Develop and implement strategies for long-term client relationships with press

•         Enhance the client's strength as a resource for the press

•         Enhance the client's abilities as a spokesperson in a specific market

•         Identify types of media that best reach targeted segments

•         Identify, implement, and promote special events that will serve the needs of specific markets

•         Package special events to build awareness of a client, business or facility in order to bring in potential guests and clients

•         Create and develop sales tools to be used by a client:

•         Slides

•         Photographs

•         Presentation materials

•         Policies and procedures

•         Develop and update mailing lists

•         Develop press kits, complete with fact sheets, general releases, photographs of properties and key property personnel, biographical sketches, menus (for restaurant clientele), and news clippings

•         Create press angles

•         Create or assist with newsletters

•         Maintain a strong alignment with the press through specific activities:

•         Remain in contact with writers and editors

•         Inform and attain media coverage of special events and other newsworthy activities

•         Advise media of openings and unique services and functions

•         Heighten awareness and prestige of clients with coverage by local media

•         Act as a liaison between client and media

•         Compile resumes/biographies for new employees

•         Train personnel for media interviews

•         Manage crisis Public Relations

•         Create standard operating procedures

•         Develop and implement community action plan

•         Manage negative perceptions